White Paper - 6 tips for better e-commerce Creating a seamless buying process in which consumers’ demands are satisfied from purchase to delivery is absolutely essential for today’s e-retailers.

PostNord has developed six recommendations for how e-commerce business owners can enhance customers’ shopping experiences, starting from their needs The time is now for brands to step into the e-commerce game and figure out the best The percentage of consumers making purchases online has officially In this white paper, we'll dive into six critical components that all brands should be .

Today, many online purchases are not completed because of poor delivery options.

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Tomorrow’s winners will be the retail businesses who best understand and customize the entire delivery chain to meet customers’ wishes. Simplify and clarify the delivery optionsClarifying when, how and where the delivery will take place from the very start helps the customer feel secure about the purchase.

For a returning customer, the latest delivery option can be preselected at check-out.

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For new or incidental customers, the ability to choose the delivery method can make or break the decision to buy.

Offer either: precision, speed or budgetThe delivery experience should match the pre-purchase experience Who assisted in the evolution of this white paper. To each of them, the AN IPC WHITE PAPER REPORT Myth #2: “E-Commerce will Replace Purchasing” ..

Consumers are always weighing speed, precision and cost.

White paper - 6 tips for better e-commerce - postnord

However, many consumers would prefer to specify a precise delivery time or place, or fit it into their routine in a certain way. Retail businesses can no longer say an order will be delivered within three to five days.

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Retail businesses should therefore be able to offer freedom of choice and variety when it comes to delivery points. Being able to choose a suitable delivery location for every purchase creates more satisfied customers. Be flexible and communicate with the customer The customer is always right! This concept includes control over the delivery – from being able to choose the delivery method to tracking the product and understanding what is needed to receive the delivery.

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How does the customer want to be contacted and notified – via e-mail, text message, a notification in their mailbox? It’s important to make it easy for the customer to choose an option.

Make it easy to modify the delivery Successful companies should offer the option to change the delivery option later, for example by having someone else collect the parcel or changing the delivery location from a partner outlet near the customer’s home to one near their workplace 2 Mar 2017 - Printed and Digital Catalogues in Ecommerce. In a battle between paper and a large screen, the winner would be the latter, but paper To facilitate the purchase of embarrassing products from the privacy of your home, and .

Being able to influence the delivery even after check-out is crucial for logistics to function and thus contributes to an even stronger relationship between the consumer and company. Create smart returns solutionsConsumer patience can quickly run out when an item has to be returned. A requirement for a good buying experience is that the company can handle returns efficiently and conveniently. The company should offer simple solutions for returns, such as easy access to places where the item can be dropped off, clear instructions for how to handle returns and information about how a refund will take place.

Having the courage to promise a time by which a refund will be paid increases the customer’s sense of security and reduces obstacles to purchasing.